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Corporate reputation : 12 steps to safeguarding and recovering reputation
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ISBN: 9780470171509 0470171502 1119203503 9786611222024 128122202X 0470245476 9780470245477 9781119203506 9781281222022 6611222022 Year: 2008 Publisher: Hoboken (N.J.) John Wiley

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Abstract

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation ""In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard.""-Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation ""Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's r

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